Set a budget to measure the quality score of your PPC campaign. Again, this point can be expressed using the story, told by Bing, that describes the individual who is selling ‘model toys.’. Choose these options and click Save and add payment. However, in most instances, you’ll need to run an ad campaign for a while and then analyze the results. You don’t have to just search within your industry, however. Congrats! Doing it this way will mean that you don’t lose money while you’re running your tests. Digital marketers need to conduct smart keyword research, then bid and purchase ads for those keywords. It is the default Windows search engine on hundreds of millions of Microsoft products. Search Results. adCenter Bid and Targeting Settings. If you’re new to Bing ads, you’ll need to take some steps to manage your online ad campaigns so that they continually provide a great ROI. These two lists also include information on the Average monthly searches, competition, and Suggested bid amount. As you might’ve guessed, the keywords that you select will have a massive impact on your ability to create campaigns that will generate a positive ROI. You then have the chance to adjust some more settings. You can now go on to import Google Ads data from other accounts if you want. Complement your digital marketing strategy with an engaging social media presence. To help exemplify the above point, Bing tells the story of someone who wants to sell ‘model toys.’, The person in the story selected the keywords ‘model toys’ and ‘model kits,’ when running their ad campaign. We want to create a plan that works within your budget Upon completing the search, I’m presented with ‘Ad Groups’ that represent topics I can focus my ads around. If you don’t have a Microsoft account already, that’s okay! This is all to say one thing: Don’t sleep on Bing Ads. Note: As I’ve covered before, it is important that you focus your campaigns around keywords that represent ‘commercial intent.’. Step 2: Import your Google Ads campaign (optional). , how you can create a great Search Text Ad. If you do have an existing Google Ads campaign, select Import from Google AdWords (what Google Ads used to be called). Posted by. If you know your industry well, you might be able to come up with some negative keyword ideas off the top of your head. Of course, the true cost of your ad depends on the keyword you’re bidding for. For now, however, you’ll want to skip this initial set up phase, as it can help to do a little bit of legwork before you set up your campaign to give yourself the best edge for a high quality score. Here you need to provide an initial keyword or phrase that is related to your offering. You’ll never know how well they can work for you if you never try! Anyone can display ads on a website. You’ll be taken to a page where you have the option to do so. So, in this post, I’m going to cover how you can make a change and finally setup a Bing Ads campaign. You're moments away from growing your traffic to the keyword tool you’d use for AdWords in developing ad text. Then, click on Sign in to Google. If you want my team to just do your marketing for you, click here. Get expert social media advice delivered straight to your inbox. These keywords are more expensive than other ‘types’ of keywords, because there is more competition among the ad group who want to bid on those keywords. If you do so, you might discover certain phrases that work well at getting attention and inspiring action. No credit card required. This allows you to find out where your traffic is coming from and adjust your ad campaigns accordingly. In addition to the sponsored listings on the Bing Shopping Tab, we’re excited to announce the availability of free Product Listings, which allow you to show your product offers for free on the Bing Shopping Tab starting in the USA and soon rolling out to other markets — United Kingdom, Canada, Australia, France, and Germany. You’ve just imported your Google Ads data into Bing Ads. What's your yearly revenue? While Bing isn’t the world’s largest search engine, it does command more than 34.7 percent of online search volume. It’s important that the keyword/topic within the headline of your ad also matches the page that people will be taken to, once they click on the ad. In doing so, you’ll likely discover some keywords that are generating a lot of clicks, but have yet to produce any meaningful returns. As you can see, there’s also the ability for you to import a campaign you are already running on AdWords. With Bing Product Ads, retailers can create eye-catching ads that include product images, price, and descriptions (like Google’s PLAs). Let’s take a look at each using our “How to get out of debt” keyword example: Different match types will cost different Bid amounts. We want to create that works for you business size You now have the option to set up a campaign. Some studies have suggested that Bing Ads have a lower cost-per-click (CPC) than Google ads. This depends on if you’re scheduling it or not. Bing is Microsoft’s search engine—an alternative to Google.  You might instead want to use the ‘find keywords related to a word or phrase’ option instead. In any case, Bing provides you with a tool that you can use to discover the keywords that you should be targeting in your ad text. Bid and Targeting Settings. To conduct great keyword research for Bing, you’re going to want to use the Bing Ads Keyword Planner. Based on specific keywords, you can then create and tailor your ads, and select exactly how much you’d like to pay for those particular keywords. Once you find the right keywords, then you can start to build your campaign. One step you’ll want to focus on is adding ‘negative keywords’ to your campaign. 1) Create an Account . Using this tool is not too different from what we covered above. When it comes to paid ads, these locations might include AdWords, Facebook, LinkedIn and, surprisingly, even a Bing ad. © 2020 Hootsuite Inc. All Rights Reserved. How to Create a Microsoft Advertising Bing Ads Campaign When you first log into your Microsoft Advertising account, you’ll immediately see the ads dashboard. The ad title and display URL are generated automatically based on the website domain and language that you want to target. You can also take a look at what marketers in other sectors are doing, too. What’s most interesting is that Bing claims to reach 56 million searchers who are not reached on Google. Bing is also transparent when it comes to information regarding its search partners. 5. This is surely an easy way of using Bing Ads. Then click Continue. If you have a Microsoft account that you want associated with your Bing Ads account, you can simply enter the email address tied to that account and sign in. Banner/display ads on the Bing Content Network? Yes, I want more traffic CEO, Motoroso. Here you can enter in all the keywords you decided upon in step three. His work has been seen in Business Insider, Playboy, and Huff Post. For example, create a remarketing audience called “Facebook” to build a list from your social ad campaigns. With each keyword, you’ll have the option to select their Match Type and Bid. The best way to do this is to create a new remarketing audience in Bing and name it after the specific channel/source you’d like to target. It is the world’s largest search engine after all. Trusted by employees at 800+ of the Fortune 1000. In addition, Xandr is our exclusive programmatic technology and sales partner in the rest of the world markets. There are various ways to go about this. It reduces the need for people to click around your site, if they’re trying to find what was promised to them in the PPC ad. About Microsoft Advertising. Create a Microsoft account first and then use the same email Id to connect your Microsoft account to your Bing Ads account. After logging in, add your … Congrats—you just created your very first Bing Ads campaign! You can find the ads other advertisers are running by using a competitive analysis tool, such as SpyFu. The search engine will then evaluate which ads best match the searcher’s intent for the keyword and rank the ones they believe will meet the searcher’s needs. Just move onto the next step, and we’ll get started creating a completely fresh Bing Ads campaign. You might not have realized it, but Bing reaches a phenomenal number of people on a monthly basis and is a powerful search engine in its own right. Archived. You need to target the right keywords to target the right people—people who are looking for your product or service. Now it’s time to choose the keywords you want to target. Free to use. 6 years ago. Create Display Ads. This is where conversion tracking will be important. Finally you can define a Dynamic Search Ad record assigned to the ad group. Banner/display ads on the Bing Content Network? Remember – In most cases, specificity helps, when picking keywords for search campaigns. Also, consider animated or video ads to draw more attention to your ads. You probably know the importance of advertising on platforms like Google, Facebook, and YouTube. Create a campaign Creating an advertising campaign in Bing is very simple, just make sure you give it a representative name according to the advertising you are doing. When it comes to marketing your business, it’s obviously a good idea to make yourself present in the locations your customers are also present. That means if you’re only advertising on Google, you’re missing out on as many as 1-in-3 potential customers. No, I have enough traffic. Once you provide all of that information, agree to the terms of service and click Create Account. You can set your start and end dates for your ads here. Step 1: Create Your Bing Ads Account Head over to Bing Ads and create an account. In addition, set the audience ads bid adjustment to indicate whether you prefer audience ads for the campaign or ad … Bing Ads are an underrated tool for marketing campaigns. Step 2- Create a Bing Ads campaign. If you find one to be more cost-effective than the other, you can always shift the rest of your budget for better ROI. Different Match Types can cost varying amounts  –. Go to your Bing Ads dashboard and click on ‘Create Your 1st Campaign.’. Go back to your Bing Ads dashboard and click Create campaign. When it comes to launching an ad campaign, Bing and Google are very similar. Import your Google Ads campaign (optional) At this point, you’ll have two options: Import data from … The Display Network: Advertisers create display ads to appear on a vast number of websites across the internet; Bing Ads. With good conversion tracking, you will gain experience with what works. When you select negative keywords, you’re ensuring that certain keywords won’t trigger the display of your ads. FAQ. There’s also a feature called ‘Advanced location options.’ Essentially, this gives you the chance to decide who sees your online ad, based on their intent to visit a certain location. If you do not, you need to build one first or you can buy an existing website. log in sign up. However, ignoring Bing can be a big mistake and not advertising yourself on Bing might result in you leaving a lot of money on the table. Here you’ll be able to add all the text, URLs, and headlines you need for your ad: Fill in all of the text you want for your search ad. You can bid your ad for Search or Content or both networks. Here, you can create, manage, review, and edit both your search and audience ads. 5. But obviously there are some differences between the two platforms. Bing has ad tools that allow you to assign campaigns to different time zones, search partner targeting, and search demographic targeting. The following table shows those countries/regions, the Bing domain, and the ad language you need to use in order for your ad to display on those domains. You might write in “How to get out of debt” under the Product or service text box. This method does not always return the best results. You can decide on a ‘daily’ or ‘monthly’ campaign budget – this will allow for you to tightly control your spending. If you want to get better at writing ad text, you can study what is working for other advertisers in any online ad they promote. With it, you’ll be able to gather data on keywords straight from the search engine your users will be using (i.e., Bing). He is the co-founder of NP Digital and Subscribers. You may also choose to import a cabin that you are already running on AdWords. Let’s say you have a personal finance website. Microsoft partners with Verizon Media to sell display, native and video formats in the US, Canada, UK, Brazil, France, Germany, Italy, Japan and Spain. Click either Import or Schedule. Do you have any tips you can share when it comes to Bing Ads? Revenue$0 to $3 million$3 to $10 million$10 million to $50 million$50 million to $100 millionAbove $100 million That’s why this step goes before creating the actual campaign. I hope you enjoy reading this blog post. You then get the chance to write your ad text. Close. Negative keywords can streamline your campaigns, making them cheaper to run while increasing campaign ROI, at the same time. The first step for constructing an ad in Bing Ads is to create the campaign it will run as part of. Keep in mind that even if you aren’t targeting keywords with Commercial intent, targeting specific keywords that are highly relevant can still bring great returns. This will help ensure a good return on your Bing ad investment. While it isn’t the largest search engine, savvy digital marketers should still learn how to leverage the power of Bing Ads and set up your first campaign. Because you can never be sure that you have the best possible version of an ad, it’s always a good idea to split test multiple variations of an ad, while you have a proven PPC ad running in the background. If I look at the quality of traffic we get for the dollars we spend on Bing Ads, our ROI is fantastic. " From here, you’ll have to fill in the following pieces of information: You’ll also be asked if you intend to use the account to “promote this business” or to “provide services to other businesses as an ad agency.”. We’ll also take a look at the pitfalls you’ll need to look out for, too. We work with CMI in Mexico, and Nine in Australia and New Zealand. This feature is helpful, if ‘geo targeting’ is something that your ad campaign would benefit from. Setting your campaign up in this manner will result in higher conversions. This link will lead you to the place where you can effectively do so. Once you add your payment information, you’re done. Press question mark to learn the rest of the keyboard shortcuts. While it’s true that you can select cheaper keywords that reach people while they’re in the ‘research’ phase, doing so will require that your website and funnel are highly optimized for conversions. Bing publishes search ads on domains that show content relevant to specific countries/regions in a specific language. If you don’t use Bing Ads, you’re potentially letting a lot of money fall by the wayside. The figure you come up with here will be influenced by what Bing suggested that you should pay, based on the keywords, ad position and match type that you’ve selected. Try it free today. You have the option here of selecting the ‘Type’ and the ‘Bid.’. Dynamic search ads can only be created within campaigns that have a DynamicSearchAdsSetting. You now need to give your campaign a name and set a campaign budget. Once a user clicks on your ad and goes through to your site – that’s when you pay. Import your Google Ads campaign (optional) At this point, you’ll have two options: Import data from … If you don’t already have an existing Google Ads campaign, don’t worry. Hootsuite can help you compose, schedule, and publish posts to all the major social platforms from one dashboard. What's your marketing budget? But, there’s a good chance that you haven’t tried Bing Ads, yet. The more competitive the search term, the higher the cost per click. This example showcases the importance of selecting the right keywords, and not just keywords that will get you in front of as many people as possible, especially in a PPC ad campaign. But, you now know that there’s a good chance that your business could benefit from Bing Ads. The search volume information is helpful as well, but only to a certain extent. After clicking on Get suggestions, you’ll be taken to a page that’ll show metrics like the search volume trends: Scroll down, and you’ll find related Ad groups that have suggestions of topics where you can focus on keyword targeting: And also keyword suggestions for other keywords you can target. How can we get in touch with you? On the Keyword Planner page, you’ll have several options: For our purposes, click on Search for new keywords using a phrase, website, or category. As you can see, you can then … Then select Sign in. Campaign Management API for Dynamic Search Ads. Social media advertising, Google search ads, and display advertising are some of the best choices you can try. Now that you know how to find some solid keywords for your campaign, it’s time to actually create the campaign itself. If it’s a PPC ad, they wouldn’t keep spending their budget on something with a low quality score. Once you choose your goal, it’ll then be time to Create your ad. They also partner with Yahoo! Here is what my conversion tracking looks like. What website should we analyze? u/thebanisterslide. Doing so led to an upturn in clicks according to conversion tracking. This is a good thing, because it means you won’t have to learn a lot in order to use it, if you’re already used to AdWords. Through Ads on Bing, businesses can advertise on Bing, and partner platforms including Yahoo and AOL. If you launch more than one campaign at a time it is convenient that you have everything very well organized. If you need help, here is a great article from Bing with best practices on writing fantastic text copy. So, that’s how you can find the right keywords for your campaigns. Split testing is something else you’ll want to do, when managing your campaigns over time to determine which words ad text offers a higher quality score.. By having multiple versions of a given ad, you can quickly come up with an ad variation that is going to bring you the best returns. This can be set to Once, Daily, Weekly, or Monthly. As you gain experience with Bing Ads, you can then check out some the ‘Targeting options’ and ‘Advanced Settings.’, For now, however, click on ‘Save and add payment.’. Advertising Editor Advertising Intelligence. By the end, you’ll be able to confidently set up a Bing Ad campaign. The keyword planner is very similar to the keyword tool you’d use for AdWords in developing ad text. I’m going to use ‘buy wine’ – a good base keyword that represents commercial intent. And, if they click on an ad for model ships or boats, they should be taken to the ‘model ships’ page. It’s worth noting that because a lot of people ignore Bing Ads, it generally means that there is less competition and hence using the platform is cheaper, especially when looking at a PPC campaign. These are similar to AdWords Search Campaigns, in the sense that you’re going to be bidding on keywords that will trigger the display of your Bing ad. r/PPC. Similar to the Ads structure, Bing ads rely on keywords and an auction process. If that’s not the case, however, then just leave the settings as they are. If you don’t already have a Microsoft account, you’ll need to create one first. User account menu. Alex Littlewood. That means savvy digital marketers should learn how to leverage the power of Bing Ads. To get started, click the “Create campaign” button in the top left corner of the campaigns table. If you haven’t imported your campaigns from AdWords, you’ll need to select your account and select ‘Campaigns’ from the top menu. Give Bing Ads a go. Bing’s ads work much like Google Ads, with bidding for keywords which are then displayed to users in related search results. The next step is to create a campaign using the right keywords. In this guide we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. If you’re interested in creating your own Bing Ads campaign from scratch, move onto the next step. You’ll then eventually see the screen below. From here, you’ll need to enter the account name and password for your Google Ads account. Click Add and you’ll be taken to your budget page: This is where you can choose the daily budget options for your Bing Ad, the location you want it to appear, who you want to see it, and what language you want the ad to appear in. to display ads, which pushes them over 30% market share. Here you can select whether you want to display your ads only in Bing and Yahoo search network or syndicated partners search also. No sooner than you do this, does Bing Ads create your first Ad Group, named Ad group #1. But it’s recommended that you wait two hours between each import. If need some additional advice, here are some tips provided by Bing on how you can write a great Text Ad. You just have to visit the website and create an account with bing. Before reading this article, Bing Ads might’ve sounded like something that didn’t deserve your attention. The ‘Search network bid,’ refers to how much you’re willing to ‘pay per click’ for an ad. When advertising on Bing, you’re going to be running Bing Search Campaigns. Hey, I'm Neil Patel. To create a Bing Ad account, you first need to have a Microsoft account. You’ll be taken to a page where you can choose the goal for your campaign: Choose the goal that’s right for you. If that’s not the case, however, then just leave the settings as they are.  What you pick here will depend on your ad campaign and what conversion tracking tells you is working. In fact, they can be a very powerful way to increase leads and sales for your business. For more on keyword research, check out our article on the best SEO tools for some solid web tools to help you out. Let's have an one-on-one conversation There’s also a claim made that Bing captures 31% of the US search market. The individual then decided to go after more specific keywords that had fewer impressions. Bing Ads will give you an estimate of what it might cost. Crello makes it easy for you to design a banner ad that commands attention. Google Ads, Facebook Ads, Bing Ads, and most other other advertising … Press J to jump to the feed. In fact, it means there’s less competition for digital marketers looking to target specific keywords—resulting in better ad placement and more affordable ads. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Design Powerful Banner Ads with Zero Effort . Choose the Google Ads campaign you wish to import into Bing Ads. In their case, if someone clicks on an online ad for ‘model airplanes,’ they should be taken to the model airplane page. Once you’re done with the ad text, you then need to provide the keywords that you want to target. Both Google and Bing have partnered with sites, on which your ads can show. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. If you want to, you can select some ‘Advanced targeting options,’ that will help return some data of greater relevance to the search engine. Now, let’s take a look at how you can actually create your ad text. Monthly Marketing BudgetUnder $750$750 to $1,500$1,500 to $5,000$5,000 to $10,000$10,000 to $25,000$25,000 to $50,000$50,000 to $100,000Above $100,000 Bing, which is owned by Microsoft, has three search engines — Bing, Yahoo, and AOL — so when you advertise on one platform, your ad is actually seen on all three. There’s also the option of finding keywords by entering in a, ‘website URL.’. What’s your email address? You’ll find it under Tools in the main dashboard after creating an account. In this article, we’ve explored why Bing Ads deserve your attention. Not many people consider using Bing Ads as a means of getting in front of their target audience, as they themselves don’t use the Bing search engine on a daily basis. Bing search ads in the Microsoft Audience Network: For example, create a Search campaign, expanded text ads and image ad extensions. Savvy digital marketers know they can be an effective way to drive qualified leads and conversions. Motoroso, a market network for auto enthusiasts, gets better results for less cost and reaches a high-value audience with Microsoft Advertising. The most interesting columns are those related to CTR and average CPC, as these columns let us know which keywords generate a lot of relevant clicks and at what cost. Bing has recently come up with another tool that you can use, called the ‘Keyword Planner.’. You can easily set up an account and start using Bing Ads. You can decide on a ‘daily’ or ‘monthly’ campaign budget – this will allow for you to tightly control your spending. That means that there’s a lot of people using Bing every single day—the same people who could be looking for your products or services. You’ll then be taken to the “Choose Import Options” page, where you can choose the following: You can also schedule when you want to import your data. Save my name, email, and website in this browser for the next time I comment. Bing Product Ads have the potential of being seen on the same page as your text ads, Bing’s organic search results, as well as on sites owned by Yahoo Inc. Just after the successful creation of your Bing account, you have the option of setting up a campaign at your disposal. If you take a look at the graphic below, you’ll see some amazing stats that back up that statement –. Bing will provide you with estimates, based on what you might have to bid for a certain ‘ad position,’ too. Create eye-catching display ads for Google Adwords, Google Display Network, Annex Advertising Network, Bing Display, and DuckDuckGo, as well as social media. Remember: People are responsive to content that helps solve their problems. I'm determined to make a business grow. Go to the Bing Ads website and click on the Sign up now button in the top right corner. Marketing strategy with an engaging social media advice delivered straight to your site – that ’ s why this goes! Might cost doing so led to an upturn in clicks according to conversion tracking tells you is.. Some solid keywords for search or content or both networks the default search. Your name re interested in creating your own you are already running on AdWords same.! Number of websites across the internet ; Bing Ads other accounts if you don ’ t have! Campaign you are already running on AdWords an engaging social media advertising, Google search Ads with. 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